Top 5 Rookie Mistakes to Avoid At The Consumer Electronics Show 2012 (CES2012)

Dad Does at CES

As I like to tell my kids, we all mistakes.  Mistakes are an excellent way to learn, grow and prove to the world that you are not a robot.  It turns out that blogs make mistakes as well.  Maybe even Dad blogs, with a big orange D, that do reviews and travel to Las Vegas for the Consumer Electronics Show (CES).

What We Did Wrong at the 2011 Consumer Electronics Show (CES)

The International Consumer Electronics Show (CES) in Las Vegas is the world’s largest consumer technology  tradeshow.   In 2011, more than 2,700 exhibitors showcased their latest products on more than 1.6 million net square feet of exhibit space, with a total of 149,529 in attendance.  Perhaps most significantly, 2011 also marked the first time that Dad Does attended the CES show, in search of great products for parents.

We got some things right, but we clearly made our share of rookie mistakes.   Now, as we get ready to attend CES 2012, we need to look back and see what we can learn from our rookie mistakes…

Top 5 Rookie Mistakes We Made at CES 2011

5.  Flashy and Cool Does NOT Equal Useful and Fun

CES 2011 was filled with so much flashy and cool stuff, we sometimes forgot to ask the crucial question, “Cool, but what do you do with it?”  This year we are looking for gadgets and products that are useful and fun…even once the cool factor has worn off.

4. Falling for the Line, “It Will be Out Next Quarter – We Promise!”

At CES 2011, the only thing more prevalent than 3D TVs was vaporware.   We saw some quick demos, heard promises that the product was real and would be launched by next quarter.   Wow, they must have smelled rookie on us, because we made the mistake of believing this line and reporting it as fact.

3. Becoming Hypnotized By Those Blinking, Flashing, Really Cool Lights

There is a lot of bling at CES.  Some booths have some incredibly cool lights, displays, music – even soft plush carpets that just felt so good on our tired feet.  We were drawn in and distracted by all this – not in 2012 – focus, focus we will great warrior.

2. Having the Hobo Stew and Seafood Buffet Before the Show

Look, there are not many places in the world where you can get a Hobo Stew and all you can eat Seafood Buffet for a few bucks – Vegas happens to be one of them.  Still, we learned our lesson the hard way – trying to walk 1.6 million square feet of exhibits with Hobo Stew and mystery fish in your belly is a recipe for disaster.

1. Forgetting That The Most Useful Products Should be Nearly Invisible

We cover CES from the perspective of Dads and Moms.  As parents we lead busy, stressful lives – we don’t need gadgets that require as much care and nurturing as our kids.    We need gadgets that make our life easier, better or more fun and just seamlessly disappear into our crazy day.  We didn’t always keep this in mind at CES 2011, but this year we are focused on finding products that really can help make our lives better in some way.  Sorry, 5 foot tall uber-cool dancing robot, you just don’t make the cut this year.

No More Rookie Mistakes for Dad Does!

On January 10th ,2012 we will arrive in Las Vegas determined, focused and Hobo Stew free.  We will search the show floor for gadgets, apps and products that will make a parent’s life easier, better or more fun in some way.   Flash your fancy lights, dangle your 80″ 3D TVs at us, we are going in with a laser focus and can not be distracted.  Wait a minute, did that dancing robot just do a headstand while whistling the Star Wars theme???

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