Sing-a-ma-jigs: Cute Toys Or Soul Munchers?



By Johnny Mason

Dan here – This is part of our Real Dads (and Moms) Review The Top 16 Holiday Toys for 2010 series. We sent out the hot holiday toys to our members and in this series they are sharing their honest reviews before you waste any money on a flop! Want to get in on the fun next time – Join Us. Take it away, Johnny…

What has a scrunchy for lips and can chatter a creepy melody while being adored by children of all ages?

Sing-a-ma-jigs can!

These bizarre little stuffed dudes (dudettes?) come in four different colors and are ready to make you grin…at least for a little while.

What in The World is a Sing-A-Ma-Jig???

Retailing at $12.99, Sing-a-ma-jigs (from Mattel) were picked by Time to Play Magazine as one of the 16 Most Wanted  toys for the 2010 Holiday season.  Sing-a-ma-jigs come in four different colors and each comes armed with its own tune to croon.

Red: “Where, Oh Where Has My Little Dog Gone?”
Pink: “Skip To My Lou”
Blue: “When The Saints Go Marching In”
Yellow: “Home On The Range”

Nope, no “Whip My Hair” here, folks. So, when you pick up one of these little creatures and give its belly a squeeze, the fuzzy little piehole opens to expose the teeth inside and make a sound. Which sound it makes is dictated by which mode it is in. There are three modes, and are selectable by squeezing one of the hands.

Update – 2/13/11 – Sing-A-Ma-Jigs just received three Toy Of The Year Awards, including BEST TOY OF THE YEAR! Read the full Toy Of The Year (TOTY) Awards Story Here.

Sing You Sing-A-Ma-Jig, Sing!

Singing mode will make the Sing-a-ma-jig…uh…sing. You control the tempo of the song depending on how fast/slow you squeeze. The tune comes out a syllable at a time, and is sometimes difficult to decipher exactly what is being said.

You Talking to Me??? You Talking to ME!

Toggle one of these little weirdos into speaking mode and be whisked away to a whimsical land of nonsensical gibberish talk. Listen long enough and you may learn the meaning of life.

We Are Getting the Band Back Together

The third mode is harmony mode. Grab two or more Sing-a-ma-jigs and squeeze their guts at the same time to make them harmonize. Keep squeezing in sync and they will continue to flex their a cappella muscles with a frenzy. Think about it. You could have your very own stuffed barbershop quartet (that only sings, “AAAAAAAAAH!”).

Sing-a-ma-jigs Meet My Kids, Please Don’t Bite Their Fingers Off

I (and my two little testers) had a pair of Sing-a-ma-jigs to play with. My girl proceeded to rocking out right away with the red one with the passion of a crazed conductor. My boy seemed hesitant at the thought that the little teeth would somehow maul off a finger, but he warmed up quickly to its siren song.

It does take a bit of pressure to squeeze the toy enough to open the mouth and trigger the sound. Children with smaller hands or less dexterity may have issue with this. After a few minutes of trying, my son ultimately made due with just listening to the sounds made while flipping through the various modes. If you ever need to change the battery, access is gained through the typical Velcro enclosed back, and the battery casing requires a tiny screwdriver. Doesn’t seem like a huge deal, but the room to move within the fabric is a bit tight.

Sing-A-Ma-Jigs Recommendation – Hit or Miss?

Would I recommend the Sing-a-ma-jigs? Yeah, I would. The kids dig ‘em, they’re cute and funny, at a decent price point, and have scrunchies for lips. All winners in my book.  Like any noisy kid toy, the sounds can get old really quick, but that’s the price we pay for a smile on our child’s face.  Right, dads?

MasonJohnny Mason is the father of two adopted children and is a true believer that parental love is not based in blood. He enjoys tech, gadgets, art, music, Pez dispensers, photography, writing, cheese, juvenile humor and just general weirdness. You can follow @johnnymason on Twitter or say “howdy” over at

FULL DISCLOSURE: We were crazy enough to buy these creepy things with our own money! We sent the toy out for Mr. Mason to review – he gets to keep the toy and be tormented by their singing. We received no money for doing this review and receive nothing if you do decide to buy the toy. This is a real review, by a real Dad (and his kids)!

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